{"id":226,"date":"2019-12-27T11:48:15","date_gmt":"2019-12-27T10:48:15","guid":{"rendered":"http:\/\/marketing-online.at\/?p=226"},"modified":"2020-04-18T11:13:34","modified_gmt":"2020-04-18T09:13:34","slug":"growth-hacking","status":"publish","type":"post","link":"https:\/\/marketing-online.at\/en\/growth-hacking\/","title":{"rendered":"Growth Hacking"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium with_overlay\" style=\"margin-bottom: 0px !important;\"><div class=\"l-section-overlay\" style=\"background: #1a2b6d\"><\/div><div class=\"l-section-h i-cf\" style=\"padding-bottom: 0px !important;\"><div class=\"g-cols vc_row type_default valign_top\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"ult-spacer spacer-69d466e3db2cd\" data-id=\"69d466e3db2cd\" data-height=\"50\" data-height-mobile=\"\" data-height-tab=\"40\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"30\" style=\"clear:both;display:block;\"><\/div><div class=\"ult-spacer spacer-69d466e3db2e2\" data-id=\"69d466e3db2e2\" data-height=\"50\" data-height-mobile=\"\" data-height-tab=\"40\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"30\" style=\"clear:both;display:block;\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium with_overlay\"><div class=\"l-section-overlay\" style=\"background: #f2f2f2\"><\/div><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row type_default valign_top\"><div class=\"vc_col-sm-12 wpb_column vc_column_container has-fill animate_afl\" style=\"animation-delay:0.5s;\"><div class=\"vc_column-inner  vc_custom_1587201199328\"><div class=\"wpb_wrapper\">\r\n\t<div class=\"wpb_text_column  vc_custom_1577796611738\">\r\n\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t<h2><strong><span style=\"color: #1a2b6d;\">Growth Hacking<\/span><\/strong><\/h2>\n<h3><span style=\"color: #1a2b6d;\">With data-based experiments for new growth.<\/span><\/h3>\n\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div><\/div><\/div><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row  type_default valign_top vc_inner \"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-separator size_medium\"><\/div>\r\n\t<div class=\"wpb_text_column \">\r\n\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t<p>Strategic thinking, experimenting and testing the results. The aim is to create a valuable knowledge base for digital marketing measures. In order to make informed decisions and take targeted actions, the implementation of appropriate data tracking is essential.<\/p>\n<p><strong>\u200bSet up:<\/strong><\/p>\n<ul>\n<li>Trackings: Google Analytics analysis, tracking implementation with GTM, Hotjar, Facebook pixel, CRO tool.<\/li>\n<li>Analysis of the company and the industry (This also requires all information from the company that can support this part.)<\/li>\n<li>Competitive analysis, integration setup, buyer personas, growth plan, preparation of growth documents: backlog, pipeline, experiments document, your playbook.<\/li>\n<li>At the end of the month you will receive the following documents: personas, analysis documents, growth plan, competition analysis, tracking report (1-2 pages from Hotjar and event tracking).<\/li>\n<\/ul>\n<p><strong>accompaniment:<\/strong><\/p>\n<p>In short sprints, collected and evaluated hypotheses are tested for their effectiveness. By measuring the corresponding data, valid decisions can be made as to which measures should be stopped, changed or scaled.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/marketing-online.at\/en\/#back\">&lt; Back<\/a><\/p>\n\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"Growth Hacking With data-based experiments for new growth. Strategic thinking, experimenting and testing the results. The aim is to create a valuable knowledge base for digital marketing measures. In order to make informed decisions and take targeted actions, the implementation of appropriate data tracking is essential. \u200bSet up: Trackings: Google Analytics analysis, tracking implementation with...","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/marketing-online.at\/en\/wp-json\/wp\/v2\/posts\/226"}],"collection":[{"href":"https:\/\/marketing-online.at\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketing-online.at\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketing-online.at\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marketing-online.at\/en\/wp-json\/wp\/v2\/comments?post=226"}],"version-history":[{"count":6,"href":"https:\/\/marketing-online.at\/en\/wp-json\/wp\/v2\/posts\/226\/revisions"}],"predecessor-version":[{"id":518,"href":"https:\/\/marketing-online.at\/en\/wp-json\/wp\/v2\/posts\/226\/revisions\/518"}],"wp:attachment":[{"href":"https:\/\/marketing-online.at\/en\/wp-json\/wp\/v2\/media?parent=226"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketing-online.at\/en\/wp-json\/wp\/v2\/categories?post=226"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketing-online.at\/en\/wp-json\/wp\/v2\/tags?post=226"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}